There's a version of outbound that feels almost unfair: reaching someone in the exact week they started looking for what you sell. No convincing required, just good timing. That's what buying signals give you. Here's how to find and use them.

What a buying signal is

A buying signal is a public event that suggests a company is about to need your category. It's the difference between "might be interested someday" and "has a reason to care today."

Signals worth tracking

Funding, a fresh raise means budget and pressure to grow.
Hiring, open SDR/AE roles signal an investment in pipeline; other roles reveal priorities.
Leadership changes, a new VP often re-evaluates the stack in their first 90 days.
Tech-stack changes, adopting or dropping a tool can open a door for yours.
Public activity, posts, comments, and engagement around the problem you solve.

Speed is the whole advantage

A signal is worth the most the moment it appears and decays fast. Reaching a founder the week they raised is a different conversation than reaching them three months later when ten other vendors already have. The teams that win act on signals while they're hot.

Tie the signal to the message

The signal isn't just who to contact, it's whyyour message exists. "Saw the raise" or "noticed you're hiring SDRs" is the opener that proves relevance. Generic outreach to a hot account still reads as generic.

Doing it continuously

The hard part is that signals appear constantly across many sources, and checking them by hand doesn't scale. Sigora watches for the signals that matter to your ICP around the clock, surfaces the people who just became relevant, and hands you the exact trigger to open with, so you reach buyers while they're still in motion.