Playbook

The Sigora Playbook.

No-fluff guides on finding customers, ICP, sourcing, messaging, and deliverability.

Cold outreachStrategyMessagingLinkedInDeliverabilitySequencingClosingData

Featured · Cold outreach

The cold outreach playbook for founders

A no-fluff, end-to-end guide to going from zero to a working outbound motion, ICP, sourcing, messaging, and the few things that actually move reply rates.

June 20, 2026 · 9 min read

Latest

Fresh from the playbook.

Strategy · 7 min read

How to define an ICP that actually converts

Most ICPs are too broad to be useful. Here's how to write one specific enough to drive sourcing, scoring, and messaging, with a simple template.

Messaging · 6 min read

Cold email that doesn't read like a template

Personalization isn't a first-name token. Here's the anatomy of a cold email that gets replies, structure, length, and the lines to delete.

LinkedIn · 7 min read

LinkedIn outreach in 2026: what still works

LinkedIn is noisier than ever, but it still converts when you do it right. The rules that hold up, and the automation mistakes that get you flagged.

Deliverability · 8 min read

Email deliverability: the founder's guide

Your reply rate is meaningless if your emails land in spam. The deliverability fundamentals every founder doing outbound needs to get right.

Strategy · 6 min read

Buying signals: how to reach people already in-market

The highest-converting outreach targets people at the moment they need you. Here are the signals worth tracking, and how to act on them fast.

Sequencing · 7 min read

How many follow-ups before you give up?

Most replies come after the first message, yet most people stop too early. Here's how to build a follow-up cadence that gets answers without becoming a nuisance.

Closing · 7 min read

Turning cold replies into booked meetings

Getting replies but not meetings? The gap is almost always the ask and the handling. Here's how to convert interest into a slot on your calendar.

Messaging · 8 min read

Personalization at scale, without the manual grind

Relevance gets replies; volume pays the bills. You don't have to choose, here's how to make every message specific without spending your life on research.

Data · 6 min read

Your lead list is the problem

Bounces, wrong titles, dead inboxes, bad data quietly wrecks outbound before your copy ever gets a chance. Here's how to fix the foundation.

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