Resources
Templates & tools for finding customers.
Worksheets, swipe files, checklists, and video playbooks, landing soon, all free.
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The GTM Handbook
Our complete playbook for founder-led GTM, it starts with sourcing the right leads, then everything you do after. Free, and live today. The rest of the library is on the way.
14 chapters · ~90 min
From a blank page to a pipeline that doesn't run dry.
ICP, sourcing, buying signals, lead quality, then the message and the close, everything a founder needs to turn the right leads into pipeline.
What's on the way.
Notion
ICP definition worksheet
Turn a vague market into a precise, sourcing-ready ICP.
Buying-signals playbook
The signals that mean a company is ready to buy, and how to source on them.
Lead-quality checklist
Tell a hot lead from a filler one before you spend a credit.
Notion
Intent-scoring guide
How a 0-100 fit score is built, and how to read it.
First sourcing run checklist
Everything to set up before your first search, in order.
Leads-to-CRM guide
Clean export and push, so your leads land where you already work.
More to read on the blog.
Sharp, focused articles on ICP, messaging, deliverability, and buying signals, new ones often.
Read the blog