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Messaging

Cold email that doesn't read like a template

June 13, 20266 min readSigora Team

People can smell a template in half a second, and the moment they do, you're deleted. The fix isn't more clever copy, it's a different structure built around one real person and one real reason to talk. Here's the anatomy.

The opener: prove you're not a robot

Your first line should reference something specific and true about them, a raise, a role they're hiring, a product they just shipped, something they posted. Not "I came across your profile." Not "I hope this email finds you well." Specificity is the entire signal that a human wrote this for them.

The bridge: connect their moment to your value

One sentence linking the trigger to a problem you solve. "Teams that just raised usually hit a pipeline wall before the next hire." You're showing you understand their situation, not pitching features.

The ask: small and concrete

End with one low-friction question. "Worth a 2-line compare on how you're sourcing?" beats "Can we book 30 minutes?" You're asking for a reaction, not a commitment.

Length: shorter than you think

Three or four sentences. Messages under ~400 characters reply about twice as often. If they have to scroll, you've lost. Cut every sentence that's about you and not about them.

Lines to delete forever

  • "I hope this email finds you well."
  • "I wanted to reach out because…"
  • "We're a platform that leverages…"
  • Any paragraph about your company before you've earned attention.

Write in your voice, at scale

The hard part isn't writing one good email, it's writing a hundred that each feel like one. That's where Sigora helps: it hands you the real context and the why-now on each person, so writing a message that reads like you took ten minutes on it is fast. You write, in your voice, from real signal, not a blank page.

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