LinkedIn & multichannel sequencing

Your buyer doesn't live in one inbox. They're on LinkedIn between meetings and in email at their desk, and they're receptive to different things in each. The point of multichannel isn't to hit them more, it's to show up naturally in more than one place, the way a real relationship forms.

LinkedIn: warmth before the ask

LinkedIn rewards the opposite of cold email's efficiency. A connection request with no context, immediately followed by a pitch, is the fastest way to get ignored or flagged. The motion that works is warmer: connect, engage genuinely with something they posted, thenopen a conversation. You're a familiar name by the time you ask for anything.

A simple, effective shape: connect → engage with a recent post → a short, personal message → a relevant email a few days later. Each step is light. None of it feels like a campaign. And because the steps are spread across channels and days, it reads as a person who keeps showing up, not a sequence firing on a timer.

Stay inside the lines

• Respect LinkedIn's limits. There are sane daily caps on connections and messages for a reason. Blowing past them gets accounts restricted, a self-inflicted wound.
• Pace like a human. Bursts of identical actions look like a bot because they are one. Spread activity across the day.
• Keep it personal at every step. Multichannel multiplies your reach and your mistakes, a generic message sent four ways is still generic.

Sigora keeps one workspace stocked with fresh, scored leads for both channels, so whether you open on LinkedIn or by email, you're always working from the right list, not a stale one. You design the rhythm and run it in your own tools; Sigora keeps the top of it full.