The whole thing in one piece

Here is the entire handbook, compressed, the thing to remember when the tactics blur together.

You start with conviction: no one sells your product like you do, so you do outbound yourself first, and you treat the early conversations as the best customer research you'll ever get. You point that energy at a specific ICP, narrow enough that a stranger could build the list, and you reach them when a real trigger makes you relevant now, not someday.

You build the list fresh, for the campaign, account-first, verified before you send. You write a message that's short, about them, and tied to the trigger, one idea, one ask, whose only job is a reply. You run it by hand until it works, then automate the proven motion across LinkedIn and email, paced like a human, stopping the moment someone replies, with you still in the loop on the judgment.

When a reply comes, you diagnose before you prescribe: discovery, then a demo of theirproblem, then a small obvious next step. You watch the funnel math so you know whether to fix volume or fix a stage. You hold a weekly rhythm so the pipeline never runs dry. And you only hireto scale a motion you've already proven, handing over a playbook instead of a blank page.

What never changes

Tools change, channels saturate, tactics decay. Three things don't: relevance (be worth the reply), consistency (show up every week), and judgment(stay responsible for who you reach and how). Sigora exists to take the heavy, repetitive work off your plate, the sourcing, the verifying, the scoring, so the hours you save go to the three things only you can do. That's the whole game.